Building an online shop for the launch of a streetwear line

Client

HALFWAYDEAD

Services

eCommerce Design

Credit

Aaron Murray, Development

Context

Los Angeles based streetwear clothing company, HALFWAYDEAD, was looking to launch their clothing line and eCommerce shop. The creative direction I provided was heavily influenced by 90s skate culture, represented with slime green branding and a retro OS website interface. Following the success of the first launch, HALFWAYDEAD gained celebrity endorsement from the likes of Kim Kardashian, Dez Bryant, and Kylie Jenner among other celebrities and influencers.

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