Building a site experience for the biggest night in fashion.

For the 2022 Met Gala, I led the overhaul of Vogue's digital experience around the event. Through direct involvement in the design process and leading a product and content designers team, we bridged the gaps between previously isolated Met Gala touchpoints, leading to audience growth and unprecedented video engagement. We introduced new innovations, including a livestream countdown banner to raise event awareness and encourage newsletter subscriptions, and a gated gallery voting system to drive user registrations, laying the groundwork for the digital strategy of future events.